Dover, NH – July 31, 2010 – Avis Goodwin Community Health Center’s(AGCHC) Women, Infant and Children (WIC) Staff is inviting the public to a World Breast Feeding Week celebration at the Rochester Commons in Rochester, New Hampshire on Friday, August 6th from 11:00am to 1:00pm. This event includes free information, breastfeeding education, fun, food and prizes. All past, present and future breastfeeding parents, as well as breastfeeding enthusiasts, professionals and the community at large, are encouraged to stop by to celebrate and call attention to this important cause.

Avis Goodwin Community Health Center’s WIC program provides services and support that make breastfeeding an easy choice for local women. The organization aims to inform the public of the role of breastfeeding for children’s development and lifelong health and the health of mothers.

Through the AGCHC WIC program, new mother’s gain access to breastfeeding information and supplies like manual breast pumps, double electric pumps to women returning to work that wish to continue offering their breast-milk; and pumps for women and infants experiencing medical issues, like allergies. Participants also get to interact with WIC breastfeeding peer counselors. WIC Councilors have a minimum of eighteen hours of training in order to aide women with breast feeding efforts. Many WIC staff are also certified as lactation consultants requiring an additional forty hours of training.

From August 1-7, 2010, the World Alliance for Breastfeeding Action (WABA), and breastfeeding advocates in more than 170 countries worldwide will be celebrating World Breastfeeding Week for the 19th year with the theme “Breastfeeding: Just 10 Steps. The Baby-Friendly Way”.

Research shows the best feeding option globally is the initiation of breastfeeding within the first half hour of life, exclusive breastfeeding for a full six months and continued breastfeeding through the second year or beyond. Breastfeeding improves short and long term maternal and child health. Globally this effort significantly reduces child mortality and improves maternal health.

UNICEF recently noted that the reduction of child deaths from 13 million globally in 1990 to 8.8 million in 2008 is partly due to the adoption of basic health interventions such as early and exclusive breastfeeding.

More information about World Breastfeeding Week can be found at http://www.worldbreastfeedingweek.org/.

Avis Goodwin Community Health Center is the only non-profit community health center in Strafford County that focuses on providing high quality, affordable medical, dental and mental health services for all, based on the ability to pay. For more information visit www.AvisGoodwinCHC.org. For more information about WIC or the World Breast Feeding event on Friday, August 6th in Rochester, contact Deni Lozier, 603.994.6363 or dlozier@agchc.org.

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